UniCredit Bank has always been actively involved in the social life of the Russian society. Since 2011 focus areas of its charity activity are people and health.
During the past years dozens of projects have been implemented, as part of this effort, aimed at the development of corporate volunteer base, acquisition of medical equipment and medicine for charity foundations and medical institutions, improvement of the quality of veterans’ lives, long-term CSR programs, relief in emergencies and disasters.
The involvement of the Bank’s employees in CSR activities allows the Bank to launch and successfully complete a large number of projects.
«Personal contribution of your heart»
The intra-corporate program of private charity initiatives enables the Bank’s employees to independently decide, for what people or organizations they would like to provide material support. In this way the Bank largely delegates the intra-corporate charity program initiative to its personnel, which allows UniCredit Bank to raise the degree of social responsibility to a new quality level.
«You can lend a helping hand»
The project «You can lend a helping hand» is about competing for the best charity project concept among the Bank’s employees. The project was developed with the assistance of CAF (Charity Aid Foundations) in spring 2010 and has annually been conducted by the Bank.