UniCredit Bank starts issuing an elite card World Elite Mastercard
AO UniCredit Bank, MasterCard payment system, Pushkin National Museum of Fine Arts, and Albertina present, a new card of UniCredit Bank Russia for clients of UniCredit Private Banking World Elite MasterCard. This card combines the advantages of a premium card with the opportunities of "Pushkin Museum’s Friends" programme and privileges of Albertina — free admission to all exhibitions of the Museum.
The design of UniCredit Bank’s new card, World Elite MasterCard, was based on one of the masterpieces from the collection of Pushkin National Museum of Fine Arts, the painting by Giovanni Antonio Canal (Canaletto) "Bucentaur’s return to the pier by the Palazzo Ducale" (1727-1729). This is an exclusive co-branding project of Pushkin National Museum of Fine Arts with a commercial bank. The card became the third release under the joint project.
"Releases of all three premium cards have become a good tradition. We have supplemented the product line by a newly-designed card every autumn for several years. In 2015, the Bank issued the first one. The design of the card was based on one of masterpieces by Vincent van Gogh "Seascape at Saintes-Maries" (1888). A year later, a second card was issued with the design based on the work by Edgar Degas "Blue Dancers" (1897). Today art lovers can make payments by card with the painting of an outstanding Venetian artist. Each card is in high demand from our customers. It is great that many of them have several cards with different images", — Igor Ryabov, Head of Private Banking Russia, says.
The new card of UniCredit Bank, World Elite MasterCard, gives numerous advantages to its holder: access to a wide range of non-standard financial services including an increased limit for ATM cash withdrawal, 10% cashback at restaurants worldwide, insurance coverage of up to 800 thousand euros for travellers, Quintessentially concierge service, complementary Priority PassTM card granting the right of free access to business and VIP lounges in airports worldwide, privileges under MasterCard Priceless Cities programme, and many other additional privileges.
Alongside with financial privileges, the new card also includes the advantages of "Pushkin Museum’s Friends" loyalty programme. For example, a card holder has the opportunity to visit all exhibitions and the permanent exposition of the Museum for free and in priority to other, attend “Fridays at Pushkin Museum” on the same terms, tour exhibitions before the Museum opens them for public, etc. It is the only co-branding project of Pushkin National Museum of Fine Arts with a commercial bank.
Also, the special feature of the new card is the opportunity for the cardholders to visit all exhibitions and the permanent exposition of the Albertina, one of the most famous and popular museums, for free. The Art Museum is located in the palace of the Archduke Albrecht in the center of the Austrian capital. It holds one of the largest and most significant world collections of graphics. Cooperation with the Gallery became possible thanks to Schoellerbank, one of the oldest and most traditional private banks in Austria, in existence for 184 years. Schoellerbank is a 100% subsidiary of UniCredit Bank Austria.